Want to improve your Google Business Profile in 2023 but don't know how?
A business account on google is a new identity for your business. Also, it is free, easy, and personalized that does not replace your business websites.
Here, we are aiming to help you to stay in front of your competitor’s audeince. By following these guides, you may improve your presence across Google services and it will help you grow your reach and expand your business on google.
Let's take a quick peek at Google My Business or Google Business Profile
Google Business Profile is formerly known as Google My Business. It is a free tool where Google offers a free google listing for businesses. Small business owners can advertise their company information on Google Maps and searches, such as bringing out photos, location, services, hours, and updates to help their customers.
But, why it is important to optimize my Google My Business Account?
By doing a proper google business account management, you can boost your probability of appearing in Google’s local search listing and helps your customers to know where and how to reach you. Optimization opens the door for your viewers to convert them into consumers through the Google my business listing. It shows the relevancy of your website and increased customers-relationship and engagement as well.
How to Manage Google my Business Account?
If you have an account already, you may directly jump to the optimization part and if not, then this is where you will get the method of occupying a place in the Google my Business listing and create Google Business Page.
- Search google.com/business.
- Click on the “Manage Now” button.
- Enter your existing Business name.
- Fill in your NAP (Name, Address, Phone number) information. You can also hide your address using the checkbox.
- Describe your business thoroughly and add a relevant category.
- Add a webpage link/URL.
Verification of Google my Business Account
After setting up a Google Business page you’ll have three possibilities to verify your account, find them below:
- You will receive a postcard from Google at the address you entered in the account (about a week later). You have to go to the dashboard, add a verification code they provided, and get verified.
- You will see the option “Verify by Phone” for verification (if you are eligible). You will get an automated call with a verification code when you click the “Verify now” button. Enter the code and get verified!
- If these ways do not work for you, then go for Google My Business Support on Twitter. All you need to send a tweet at @GoogleMyBiz and someone from the Google my Business team gets on board and helps you to verify your account.
You will be able to step further and add details about your business such as add business hours, photos, reviews, and descriptions after you get verified.
Tips for Google My Business Optimization
These top 7 ways for optimization is worth considering for as by following these steps you will get visibility in Google my Business listing in no time.
- Describe your Business and Services.
- Add relevant category.
- Use the attributes feature.
- Update your hours.
- Add local posts and photos/videos.
- Get reviews.
Actively responsive to quarries.
1- DESCRIBE YOUR BUSINESS AND SERVICES
Description leads customers to your Google Business Profile. So, make sure to add all the details about who you are, what are your values, what are the services you are offering and how can your customers find you.
70% of the customers considers the profile relevant if it is updated and fulfilling all the details. Adding description is as important as your business. Don’t skip any section, and fill the maximum characters as business descriptions allows you to fill up to 750 characters. Also, mention the town or city you are offering your services into.
It also indicates and help Google to match with right searches and it increases your Google Business Profiler chances to appear in the google my business listing.
2- ADD RELEVENT CATEGORY
When you set up a Google Business Profile you need to select the business category. There are 10 primary business categories you can select. You may choose multiple categories that defines your business or services the most.
3- USE THE ATTRIBUTE FEATURE
Adding attributes will let your audience know about the place of your business and your values. You can utilize attributes in Google Business Profile to mark particular searchable aspects in your profile. You’ll highlight the distinctive qualities of your company by choosing all relevant attributes.
Black-owned and women-led firms can now display their status on their page, thanks to the new features.
4- UPDATE YOUR HOURS
Make sure that the operating hours of your business is updated and accurate. Don’t leave your customers assuming about your services availability. Profile providing complete information about their services has always been a source of more engagement and considered relevant for searchers.
Google also enables an option to modify your business holiday hours and events as well. Also, until regular hours are established, additional hours won’t appear for your business.
5- ADD PHOTOS/VIDEOS
Update your Google Business Profile with your interior, exterior and products shots and do make sure these are high resolution images and original ones.
If you want to add videos as well, then it should be of 30 secs and not more than 100MB.
6- GET REVIEWS
Searchers are always curious about what they are likely to buy. So, to build the trust between your business and customer you need to get reviews from your happy and satisfied customers on your Google my Business account. It shows the pertinent of your services and may help you to get better optimization of your profile.
7- ACTIVELY RESPONSIVE TO THE QUERIES
Customers often ask questions about the services or your business on your Google Business Profile, if you will not be actively responsive to those then you’ll push your primary customers and potential customers as well. Make your customers feel as your first priority.
The Bottom Line
Putting it all together, with an optimized Google my Business account you can boost up your engagements and local SEO. Local SEO can surely prove to be game changer for your business. You’ll overtake your competitors in rankings by following the Google my Business Tips discussed above.
Go through the google my business optimization checklist and do optimize your Google Business Profile and grow your business.